We are excited to announce the official launch of our own cereal range, Perfekt for…. This new range will provide more breakfast variety to the on-the-go marketplace and the first product, Perfekt for… Wheat Biscuits is set to launch in 388 Tesco stores this year.
Breakfast has long been known as the most important meal of the day, but with busy schedules, hectic commutes and jam-packed diaries, finding that spare moment for a bite to eat to start the day is fast becoming a thing of the past.
We are thrilled to have been presented with a ‘Passion for Food’ award by Tesco. The accolade was presented to us at the Grocery Supplier Conference held at Old Billingsgate Market in London to recognise our innovation during the development and re-launch of Tesco’s Finest cereal range.