Whole Grain from Source

Our Wellingborough factory is where our superb wheat biscuits are made. Needless to say, only the best grain is good enough for Pioneer Foods UK breakfast biscuits.

That’s why whenever possible, we endeavour to plump for British wheat – always whole grain for optimum goodness, perfect texture and, of course, maximum deliciousness.

And where our recipe calls for an additional pinch of nutritional healthiness, we’ll sometimes fortify the whole grain wheat with a sprinkling of naturally produced vitamins and minerals.

The Peterborough site produces in excess of 10 Million bowls of Breakfast cereal a week.